Data collection in hotel industry plays a crucial role in identifying areas for improvement and creating a better guest experience. With the use of technology, hotels are able to collect and analyze data in real time, allowing them to make informed decisions that can impact their bottom line. In this blog, we’ll explore the different ways data is collected in the hotel industry and how it can be used to improve guest satisfaction and drive revenue.
One of the most common ways that hotels collect data is through the use of customer relationship management (CRM) software. CRM software allows hotels to collect and store guest information, such as name, email address, and phone number. This information is then used to create guest profiles that can be used to personalize the guest experience. For example, if a guest has stayed at a hotel before, the hotel can use their profile to provide them with a customized welcome message and offer them personalized recommendations for activities and dining options.
Another way of data collection in hotel industry is through the use of guest feedback surveys. These surveys can be sent out via email or provided to guests upon check-out. By collecting guest feedback, hotels can gain valuable insights into the guest experience, including what guests liked and disliked about their stay, and areas where the hotel can improve. This data can be used to identify trends and patterns that can help hotels make informed decisions about their operations and guest services.
But all these are old methods. With Servr hotels can now collect data through the use of technology by tracking guest movement throughout the hotel and providing insights into how guests are using the hotel’s amenities. For example, if a guest is using the gym and pool facilities frequently, the hotel can use this data to improve those areas and offer promotions to encourage more usage. In-room tablets can also provide valuable data on guest behaviour, such as which amenities they are using and how often they are ordering room service.
One area where data collection in hotel industry has become increasingly important is revenue management. Revenue management is the process of optimizing pricing and inventory to maximize revenue. Hotels use data to analyze past booking patterns and forecast demand in order to set prices and manage inventory. By analyzing data such as booking trends, seasonality, and competitor pricing, hotels can make informed decisions about pricing and inventory management that can help them maximize revenue.
Finally, hotels collect data through the use of social media and online reviews. Social media platforms such as