Technology has completely transformed industries all over the world in the last century. The hotel industry is no exception, and there is now a thriving hotel technology industry. While hotel technology is still relatively new, with its first products hitting the market in the early 1990s, it is a source of useful tools for hoteliers. The industry has grown rapidly and is not going away.
The evolution of hotels from small inns and bed and breakfasts to high-rises, sprawling resorts, and high-end luxury properties with innumerable amenities has made the need for hotel operations software unmistakable. Housekeeping, guest services (including front desk and concierge), and maintenance teams are all supported by operations software, which also provides reporting and oversight opportunities for hotel owners and managers.
Hotels are large enough, provide so many services, and employ so many people that running them without software is nearly impossible. But, do hotels that don’t have complicated operations or employ fewer people than it takes to field a full football team still require operations software? The answer is yes 99.9% of the time. Hotel operations software is critical for running your business and providing a positive guest experience.
Who benefits from it?
We’ve met very few hoteliers in the last few years who wouldn’t benefit from hotel operations software. When hotels use operations software, everyone benefits: management, owners, employees, and guests.
When hotels use operations software that is linked to messaging systems, guests have access to contactless communication options for their safety and convenience. This is a huge benefit for them because contactless communication reduces the possibility of COVID-19 transmission between hotel guests and staff.
Hotel operations software provides valuable insight into the operations of owners and managers looking for a management solution. It also provides a clear ROI in terms of saved time and money.
Employees can benefit from the implementation of operations software, which should not be difficult. Employees will not use it if it is difficult to train on and use, and owners and managers will not get the desired results. Employees’ jobs are made easier by operations software with user-friendly interfaces, allowing them to abandon radios, pens, and paper.
The benefits of hotel operations management software:
Improved online reviews: Operations software can be used to ensure that every request is fulfilled on time, to communicate with guests throughout their stay, and to ask guests for reviews after they leave, increasing the likelihood that they will leave a positive review.
Data for business intelligence: Before you can use data to improve and streamline your hotel operations, you must first figure out how to collect, store, and use all of the data points in your hotel. Hoteliers can use software to collect a plethora of data points to help improve the operations of their properties.
Servr collaborated with Hotels to track the ROI of Servr Housekeeping, which was implemented at the Hotels. Servr Housekeeping saved room attendants manyhours of labour per year.
How does it helps after COVID?
COVID-19 has created a completely new set of hotel standard operating procedures (SOPs), and the best way to implement them is with hotel operations software. With a small staff, an urgent need for contactless communication, and team members wearing multiple hats, hotel operations software is critical.
Housekeeping departments rely on software to earn and maintain guest trust in terms of safety, reduce the amount of face-to-face contact (between guests and other staff members), and provide accountability and transparency within teams.